To reach new customers and keep your current customers happy, you need to understand everything you can about cannabis users. What motivates them to use cannabis? How do they feel while using it? When do they use it? What is holding back potential customers from trying it?
Answering these questions will give you the information you need to meet your customers on their own terms, and understand how your brand is improving their lives. Armed with this knowledge, you will be able to craft targeted appeals and effective marketing strategies to get into the hearts and minds of your customers.
At Zenzi, we have done extensive research into cannabis users, and uncovered valuable information about how their personal values affect all aspects of their cannabis experience. For example, did you know:
- People who value Pleasure and Freedom seek intense results and low price, while people who value Security and Purpose seek ease of use and a trusted source?
- Knowing a person’s values can tell you whether they’re more likely to use cannabis for medicinal or recreational purposes?
Zenzi’s research makes these and many other insights available to you at a very reasonable cost. How would you like to know:
- Who uses cannabis and how often?
- What motivates people to use cannabis?
- When do they use it (during what activities)?
- What are the barriers to entry for potential new users?
- What is the best way to communicate with them?
- How do they prefer to shop for cannabis?
- How do they judge the quality of cannabis?
- What is their preferred method of consumption?
Contact Zenzi now to take the first step toward building emotional connection with your customers that will last a lifetime.