It’s time to get personal.
To attract your ideal customer, you need to understand everything about them. What motivates them to buy? How do they feel while consuming your product? What holds them back from trying it? With this knowledge, you can craft targeted appeals and effective marketing strategies.
Find out if your message is resonating.
Research shows that 2/3 of buying decisions are made based on emotional, not rational factors. By tapping into your customer’s needs and values, you can connect to deep psychological triggers and unlock the key to higher sales and increased loyalty.
Differentiate yourself from the competition.
Now more than ever, people are making buying decisions based on emotional connections with brands. With 25 years of cannabis experience, Zenzi can help you identify, reach and grow your ideal cannabis customer base. Download our Zenzi guide: 10 Things You Need to Know about Cannabis + Happiness.